Broadband Content Bits: ITV Mobile Streams, Participation TV, Fetch TV

ITV (LSE: ITV) mobile streams: The broadcaster, from June 11, will simulcast ITV1 and ITV2 via iPhone mobile web at www.itv.com/watchITV/iphone for the World Cup. The channels already stream on desktop web and unofficially via services like TVCatchUp.

Participation TV rules: Ofcom has published a regulatory statement confirming that participation TV channels whose sole purpose is to promote premium-rate services should be regulated under the Broadcast Advertising Standards Code.

Fetch TV at Tesco: IP Vision’s hybrid Freeview-VOD-PVR-IPTV box will sell at Tesco Extras and through Tesco Direct from Friday, priced £200.