Skip to the content
Context
Search for:
Context
  • Categories
    Analysis article
    20
    Analysis report
    28
    Book
    2
    Byline article
    244
    Conference report
    322
    Feature article
    51
    Interview
    209
    Interview story
    3,438
    News article
    481
    Opinion article
    2
    Promo article
    7
    Session
    45
    Uncategorised
    6,408
    Vendor report
    8
  • Focuses
    Company earnings
    494
    Company funding
    401
    Company hires
    608
    Company IPO
    56
    Company M&A
    638
    Company research
    7
    Company strategy
    3,771
    Consumer indicators
    76
    Essays
    15
    Interesting
    44
    Market trends
    109
    Views of analyst
    61
    Views of executive
    3,836
  • Companies
    2,419
  • Sources
    181
  • Series
    388
  • Topics
    189
  • People
    2,427
  • Clients
    130
  1. Home
  2. Categories
  3. Uncategorised

Game World Maker Mind Candy Valued At $200 Million

By Robert Andrews
Originally published by paidContent paidContent, paidContent paidcontent:uk, paidContent paidcontent.org • 24th June 2011

The maker of the kids’ game site and virtual world Moshi Monsters is now valued at $200 million, after Spark Ventures sold half of its stake for a 15x return of £3.1 million, the VC firm says.

Mind Candy was formed in 2003 by the Firebox.com co-founder Michael Acton Smith. Moshi Monsters, its main product, now numbers 50 million registered users, has deals to sell physical toys at large toy retailers and now publishes a magazine, with books to come.

As recently as September, Spark’s valuation of its own stakes in Mind Candy had put a $35 million total value on the company, based on sales multiple. But now the sale of half of its stock to a third party has given a new number – that which Mind Candy might fetch in acquisition.

Mind Candy has 70 staff

Release.

CategoriesUncategorised
FocusCompany funding
Topicentertainment, Social Media, Video Games
SourcepaidContent, paidcontent:uk, paidcontent.org
ClientContentNext


© 2025 Context