CNBC Gets Its Internet TV Game On

Connected TV is about to explode. That means a big new over-the-top opportunity for content owners.

Now CNBC (NSDQ: CMCSA) is bringing its video, news, stock portfolios and real-time market data to several such devices in Europe, the Middle East and Africa.

The service, which it is calling its CNBC Real-Time (NYSE: TWX) TV App, is rolling out to Panasonic Viera Connect, Philips Net TV, Samsung Smart TV and Virgin Media.

It means a further foothold for CNBC’s financial content in to consumers’ homes, through TV sets, and not just in to businesses, through TVs in lobbies and receptions.

The notable absentee is one of the major connected TV platforms – Sony (NYSE: SNE) Internet@TV. And BSkyB’s Sky+ doesn’t really do any of these app features.

The app had already been launched on tablets and mobile and launched on LG (SEO: 066570) TVs in Asia-Pacific in May and on Google (NSDQ: GOOG) TV, in a slightly different format, in the US late in 2010.