WPP Buying Further In To Chinese Online Ad Measurement

Chinese digital ads measurement firm Moment Systems is taking a $20 million second round investment led by Kleiner Perkins Caufield & Byers (KPCB), alongside China Broadband Capital (CBC), Redpoint Ventures and WPP Digital.

The five-year-old company employs 140 and is based in Beijing. It offers budget planning, ad measurement and campaign value measurement tools.

The company raised its first round in summer 2010. WPP is making its investment through Moment’s British Virgin Islands-based owner Leading Smart Holdings.

KPCB partner Zhou Wei is joining Moment’s board.

WPP’s growth focus is on emerging markets, digital advertising and the intersection of each. It says China is its fourth largest market with over $1 billion in revenue and digital revenue of over $200 million.

WPP Digital is now home to over 25 online ad investments.