The music distributor and service Vevo plans to triple its global footprint in 2012, CEO Rio Caraeff tells paidContent while answering questions about a rumoured tie-up with Facebook…
Vevo, which redesigned last week, is currently available in the U.S., Canada and UK. paidContent understands Australia is one of the new territories under consideration.
In January, reports had it that Vevo, which supplies officially-licensed music videos to YouTube (NSDQ: GOOG), was in preliminary talks to switch that supply to Facebook, which lacks such a content play of its own.
Asked to confirm talks, Caraeff told me:
in other words, Vevo is, of course, speaking with a lot of potential partners. Vevo recently began supplying some content to AOL (NYSE: AOL) and Yahoo.
The service is clocking up 3.5 billion views per month, Caraeff said – 30 percent of its streams come via YouTube (10 percent in the UK).
“Mobile and tablet is the fastest-growing part of our platform,” he said. “Xbox is exceeding our expectations.”
Many online content distributors, and many in the music segment, are currently on a globalisation drive, as they each try to achieve worldwide scale as global brands.
Caraeff said it’s important for Vevo to diversify revenue streams from just ad-supported music videos. Original programming o
Vevo did $150 million in revenue last year and has paid $100 million in royalties in the last two years, Caraeff also said during a session at The Guardian’s Changing Media Summit