Official Olympics numbers: online engagement was mostly mobile

Now that the Olympic Games is over, Alex Balfour, the Cricinfo co-founder who has spent the last six years as head of London 2012 new media, has compiled these slideshow stats summarising engagement through with the local organising committee’s 77 digital products.

We have already reported strong mobile figures from the BBC (a third of web visits, a tenth of video streams) and NBC (16 percent of web users, 45 percent of video requests).

But Balfour’s stats show even higher mobile engagement – 60 percent of visits to the official site and apps came from mobile devices.

That ratio is so high partly because the London Organising Committee of the Olympic Games (LOCOG) had several apps in circulation! As well as the websites. But mobile web in isolation took over half of weekend web traffic.

In all, the site clocked about three times more users than the BBC Sport effort.

Read on for more official end-of-games data on how London 2012 fared with social media, location-based engagement, email marketing and more…