Exploring the growth of branded content and native advertising – video

This Changing Advertising Summit session brought together expert publishers and marketers to explore how content marketing and native advertising can be utilised effectively and how the business of branded content works at scale. The goal of this session was to dispel myths around ‘native advertising’ in its various forms and explore the issues of quality, transparency, scale and cost.

Panelists include:
Robert Andrews, media commentator and analyst
B. Bonin Bough, vice president of global media and consumer engagement, Mondelēz International
Patrick Keane, president, Sharethrough
Kim Kelleher, president, SAY Media
Matt O’Mara, UK commercial director, Vice Media