Real-time bidding (RTB) 32

‘Real-Time TV Does Not Exist’: Dish, Videa, Google, Experian Discuss

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VML’s Kapadia Gets Creative With Facebook’s Mobile Filters

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Don’t Put All Your Programmatic Video Eggs in One Basket

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Programmatic TV Update: DataXu, Google, FreeWheel, Videology Weigh In at the Beet Retreat

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WPP’s Chief Sorrell Aims To Integrate ‘One Firm’

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‘Programmatic Guaranteed’ Soothes & Empowers Broadcasters: StickyADS’ Benincasa

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‘Header Bidding 2.0’ Will Help RTB Kill IO: Rubicon’s Mulcahy

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The World Won’t Be 100% Programmatic: Target’s Reiter

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The World Won’t Be 100% Programmatic: Target’s Reiter

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OpenX’s Real-Time Guarantees Offer Best Of Both Worlds

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Advertisers Need More Transparency And Security: AudienceScience’s Bernard

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Old Media Resurface In A World Of Change: Susan Lyne

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Xaxis Will Use More Private Marketplaces, Less RTB

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Rubicon’s Sears: Programmatic Is Climbing Up The Chain

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Google Expects Consolidation In Programmatic Ad Market

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Mindshare’s Powell: Advertisers Need Price Stability

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Programmatic Direct, “Where The Rubber Meets The Road,” LiveRail’s Balan

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Xaxis’ Grether: Programmatic Video Stragegy Differs Between U.S. and Europe

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Xaxis’ Schlickum: ‘Europe Has Adopted RTB More Carefully Than US’

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Xaxis’ Schlickum: ‘Video Next For Programmatic Ad Disruption’

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AOL’s Lord: Machines Will Take Over Madison Ave Like They Did Wall Street

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AOL’s ‘AdTech’ Unit Targeting Premium Publishers for RTB

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TV Ads Could Soon Be Sold Programmatically, Magna’s Todd Gordon

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VivaKi’s Unkel: Patient Spenders Leading Programmatic Push

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Rumors Of Cookies Death Are ‘Greatly Exaggerated’

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TubeMogul CEO’s ‘Shocking’ Truth: Only Half Of Videos May Be Viewed

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TubeMogul’s Wilson: Private Ad Marketplaces Are Boon For Publishers

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VivaKi’s Chris Paul: Ad Sweet Spot is Experiential and Addressable

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Videology Reboots To Offer Combined Programmatic And Manual Video Ad Buying

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Rubicon’s Stevens: Programmatic Can Boom In Smaller Countries

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Accuen’s CEO Jacobs: Digital Is Growing, Not Stealing, TV Ad Spend

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French publishers unite real-time ad buying efforts

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