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Advertising
Programmatic advertising
Real-time bidding (RTB)
Real-time bidding (RTB)
32
‘Real-Time TV Does Not Exist’: Dish, Videa, Google, Experian Discuss
By
Robert Andrews
20th January 2019
VML’s Kapadia Gets Creative With Facebook’s Mobile Filters
By
Robert Andrews
18th October 2017
Don’t Put All Your Programmatic Video Eggs in One Basket
By
Dvir Doron
,
Cedato
15th May 2017
Programmatic TV Update: DataXu, Google, FreeWheel, Videology Weigh In at the Beet Retreat
By
Robert Andrews
9th April 2017
WPP’s Chief Sorrell Aims To Integrate ‘One Firm’
By
Robert Andrews
5th January 2017
‘Programmatic Guaranteed’ Soothes & Empowers Broadcasters: StickyADS’ Benincasa
By
Robert Andrews
7th October 2016
‘Header Bidding 2.0’ Will Help RTB Kill IO: Rubicon’s Mulcahy
By
Robert Andrews
7th October 2016
The World Won’t Be 100% Programmatic: Target’s Reiter
By
Robert Andrews
11th February 2016
The World Won’t Be 100% Programmatic: Target’s Reiter
By
Robert Andrews
11th February 2016
OpenX’s Real-Time Guarantees Offer Best Of Both Worlds
By
Robert Andrews
26th January 2016
Advertisers Need More Transparency And Security: AudienceScience’s Bernard
By
Robert Andrews
5th October 2015
Old Media Resurface In A World Of Change: Susan Lyne
By
Robert Andrews
1st September 2015
Xaxis Will Use More Private Marketplaces, Less RTB
By
Robert Andrews
23rd January 2015
Rubicon’s Sears: Programmatic Is Climbing Up The Chain
By
Robert Andrews
27th June 2014
Google Expects Consolidation In Programmatic Ad Market
By
Robert Andrews
19th December 2013
Mindshare’s Powell: Advertisers Need Price Stability
By
Robert Andrews
19th December 2013
Programmatic Direct, “Where The Rubber Meets The Road,” LiveRail’s Balan
By
Robert Andrews
20th October 2013
Xaxis’ Grether: Programmatic Video Stragegy Differs Between U.S. and Europe
By
Robert Andrews
24th September 2013
Xaxis’ Schlickum: ‘Europe Has Adopted RTB More Carefully Than US’
By
Robert Andrews
20th September 2013
Xaxis’ Schlickum: ‘Video Next For Programmatic Ad Disruption’
By
Robert Andrews
19th September 2013
AOL’s Lord: Machines Will Take Over Madison Ave Like They Did Wall Street
By
Robert Andrews
19th September 2013
AOL’s ‘AdTech’ Unit Targeting Premium Publishers for RTB
By
Robert Andrews
19th September 2013
TV Ads Could Soon Be Sold Programmatically, Magna’s Todd Gordon
By
Robert Andrews
5th August 2013
VivaKi’s Unkel: Patient Spenders Leading Programmatic Push
By
Robert Andrews
29th July 2013
Rumors Of Cookies Death Are ‘Greatly Exaggerated’
By
Robert Andrews
28th July 2013
TubeMogul CEO’s ‘Shocking’ Truth: Only Half Of Videos May Be Viewed
By
Robert Andrews
23rd July 2013
TubeMogul’s Wilson: Private Ad Marketplaces Are Boon For Publishers
By
Robert Andrews
18th July 2013
VivaKi’s Chris Paul: Ad Sweet Spot is Experiential and Addressable
By
Robert Andrews
16th July 2013
Videology Reboots To Offer Combined Programmatic And Manual Video Ad Buying
By
Robert Andrews
13th July 2013
Rubicon’s Stevens: Programmatic Can Boom In Smaller Countries
By
Robert Andrews
7th July 2013
Accuen’s CEO Jacobs: Digital Is Growing, Not Stealing, TV Ad Spend
By
Robert Andrews
27th June 2013
French publishers unite real-time ad buying efforts
By
Robert Andrews
4th September 2012