Skip to the content
Context
Search for:
Context
  • Categories
    Analysis article
    20
    Analysis report
    28
    Book
    2
    Byline article
    244
    Conference report
    322
    Feature article
    51
    Interview
    209
    Interview story
    3,438
    News article
    481
    Opinion article
    2
    Promo article
    7
    Session
    45
    Uncategorised
    6,408
    Vendor report
    8
  • Focuses
    Company earnings
    494
    Company funding
    401
    Company hires
    608
    Company IPO
    56
    Company M&A
    638
    Company research
    7
    Company strategy
    3,771
    Consumer indicators
    76
    Essays
    15
    Interesting
    44
    Market trends
    109
    Views of analyst
    61
    Views of executive
    3,836
  • Companies
    2,419
  • Sources
    181
  • Series
    388
  • Topics
    189
  • People
    2,427
  • Clients
    130
  1. Home
  2. Categories
  3. Article
  4. News article

Second Life safaris for UK marketers

By Robert Andrews
Originally published by Econsultancy Econsultancy • 3rd April 2007

Advertising consultancy K-Zero is offering UK marketers a ‘safari’ through the virtual world of Second Life.

The agency is offering guided tours through the 3D environment for companies whose interests have been piqued by recent press coverage but who don’t know where to begin in SL.

According to the firm’s online safari pamphlet:

“The tour allows UK-based marketeers to quickly understand how Second Life works and explains the marketing opportunities available by visiting companies already there.”

Many major brands have set up e-tail stores or marketing initiatives inside the 3D world in the last year.

Specialising in Second Life, K-Zero is inviting wet-behind-the-ears UK avatars to register for an appointment with founder Nic Mtham, to receive a tour of key destinations with a view to establishing brand identity in the world.

Mitham this week released a map of brand destinations within the environment.

CategoriesNews article
TagsStrategy & Operations
FocusCompany strategy
TopicSocial Media, Video Games
CompanySecond Life, Weird Wild Web
SourceEconsultancy
ClientEconsultancy


© 2025 Context