PlayJam Playing For A Piece Of Casual Gaming Boom

Is PlayJam angling for an acquisition or something?

Though it doesn’t need to disclose financials publicly because it’s not publicly traded, the TV mini-games provider, whose games can be played on Sky in the UK and on Dish TV in America, as well as on the web, has issued a press release trumpeting its numbers.

It says…

— PlayJam claims it’s converting 56 percent of all free-to-play players to pay-to-play games.

— Paying customers are making, on average, 4.8 repeat purchases each month.

— Average revenue per user per year is £65.76.

That comes after PlayJam made some of its most popular titles entirely free on Sky.

The casual social games market is booming, with operators like Pet Society maker Playfish and Farmville proprietor Zynga fetching big money in acquisitions and investment.

Mobile casual gaming is proving similarly popular, especially when fused with social games such as these. But few people talk about TV as a platform for such titles.

Yet the coming connected-TV boom could well create the sector’s next stopping point. PlayJam already has some games on Sony (NYSE: SNE) Internet TV and Samsung Internet @TV.

PlayJam’s release now indicates the company is looking to go large.