Uncategorised 6,408

Getting to know you – the science of understanding consumers

By , News UK

Families have changed and brands must keep up

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Standing up for brand beliefs with Upfield, Nomad Foods, Octopus Energy & Coca-Cola

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Just say no – sugar and mental health lead parenting conversations

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Appeal to families through the rhythms of life

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Alcohol brands are going down-funnel, up-market and off-plan

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The new incrementals – what happens when a newsbrand goes multimedia?

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Modern parents put a higher price on happiness

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Families forming deeper connections through nudges

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The Problem with ‘Purpose-Washing’ brands

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Diversity wasn’t built in a day – beyond the awareness calendar

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How to advertise it – luxury brands reboot premium in a pandemic

By , News UK

Eyes on the nation – what you need to know about TV in 2021

By , News UK

Retail’s post-pandemic future

By , News UK

Advertisers tread carefully in gaming boom

By , News UK

Why the industry needs a trusted data ecosystem across all screens

By , LiveRamp

CTV: Television’s new Golden Age

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Moving the needle – how press transformed these four businesses

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Data-fuelled creativity: will programmatic become more art than science?

By , iotec

GameStick, a console on a stick, shrinks Ouya down to size

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Classifieds site Oodle carved up between three bidders

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Digital boom couldn’t stop 2012 entertainment slump in UK

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Belgian media planning shared digital content passport

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Targets missed, Nook sells stake to Pearson to secure book distribution

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Mail.ru kills its Twitter killer, wants a bigger slice of VK

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Christmas content: ebooks boom, iOS uplift

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All-singing devices are eating up MP3 player sales

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Why France leads the IPTV world — but isn’t winning the race

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What does Yahoo want with Summly?

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Internet may soon beat TV as main source of national news

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Dailymotion nears ownership switch with kids subscription plan

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Last.fm revels in its scrobbles as radio bar is raised farther

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The world’s best paid content market? China, research says

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Reed Midem acquires LeWeb tech conference

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Sony puts animated .gif creation in more hands with mobile app

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Trustpilot takes €10 million to help consumers rate etailers

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Free to FT subscribers, Nexus 7 will be a content Trojan Horse

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If all its innovation is in the US, why is Google hiring so much in Europe?

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Analysts: Apple may have better shot at Apple TV outside the US

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Europe wants to smash ‘barriers’ to digital health

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Spotify solves discovery by discovering music ain’t so social after all

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Spotify’s progress: challenging Rhapsody but freemium gap growing

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Can a ‘Spotify for books’ really work?

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Research: Pay TV customers will cut existing bills before cutting cords

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There’s life in iTunes yet – global expansion is good news for labels

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Tail wags dog – The Times subsidizes Nexus 7 to snag subscribers

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News Corp.’s divorce of convenience: publishing loses Hollywood’s embrace

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News Corp.’s The Daily is dead, long live The Daily?

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‘Game-changing’? A free future for Mirror, Record, other papers on iPad?

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Forecast: Internet ad spend will outstrip all print in 2015

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